Kitchen Curling

AGENCY

Sunshine & Sausages

BRAND

Icepeak

DIRECTOR

Joost van Hezik

The Chase

AGENCY

Sunshine & Sausages

BRAND

Icepeak

DIRECTOR

Joost van Hezik

Aquarium

AGENCY

Sunshine & Sausages

BRAND

Icepeak

DIRECTOR

Joost van Hezik

Dance

AGENCY

Sunshine & Sausages

BRAND

Icepeak

DIRECTOR

Joost van Hezik

About

The Swedish outdoor brand IcePeak are going for a different approach. No more sporty people running through the mountains and jumping over small rivers. 95% of their clients are couch potatoes instead. But that doesn’t mean that they can’t test the products on water resistance or durability at all. This is definitely one of the most crazy outdoor campaigns ever created.

We made four of these commercials, two per day.

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