Mads was born and raised in the frigid wilderness of Norway, and spent nine years in Asia working in the film, TV, and commercial industry. He was formerly at Endemol Shine Asia as their Creative Producer, and now works as a Creative/Director at Made.For.Digital Amsterdam.
Mads takes a strong holistic approach to the content he creates, taking part in every step of the creative process – he writes, directs, and edits the majority of his works.
He has created content for clients such as Netflix, Universal Studios, Samsung, IBM, L’Oréal, MasterCard, Marriott, and Discovery Channel. He has a Cannes Lions silver award and a bronze CLIO for his work on the Comfort Soft Test TVCs.
Although there are no limitations to the genres he can work in — he’s done narrative films, travel documentaries, fashion and beauty content, children’s TVCs, car commercials, F&B programming, you name it — his abiding personal love is for the offbeat, bizarre and unnerving.
In the future, he plans to make movies about giant sea creatures.
